Rometron appoints Agrometius as distributor of WEED-IT in the Benelux and Germany

Rometron has appointed Agrometius as distributor of WEED-IT precision spraying technology for the Benelux and Germany. The partnership will take effect from xx 2026 and includes the WEED-IT QUADRO (weed detection) and WEED-IT AQRATE (PWM technology) systems. With this step, Rometron aims to further strengthen the availability and support of WEED-IT in Western Europe.

According to Rometron, Agrometius is a strong fit with the way WEED-IT is applied in the market.
“Agrometius has extensive experience in precision agriculture and operates with a strong practical focus. Their emphasis on service and support aligns with how we want to position WEED-IT for users,” says Roel de Jonge, CEO of Rometron.

Why this partnership

Ready for Western European conditions

The current generation of WEED-IT products is suitable for spot spraying applications with boom widths of up to 48 metres. The technology has been used for more than fifteen years in countries such as Australia and across North and South America. Rometron now sees strong opportunities in Western Europe as well, driven by the need for more precise input use and cost control under diverse crop and weather conditions.

WEED-IT uses sensors to detect weeds and spray only where needed. This enables site-specific weed control in crops such as sugar beet, onions and maize. In combination with task maps at a 25 x 25 cm level, growers and contractors can further optimise input use. In addition, the integrated PWM technology can be used to improve the accuracy and consistency of broadcast spraying applications.

Applications in practice

Expansion of Agrometius portfolio

For Agrometius, WEED-IT represents a strategic expansion of its precision agriculture portfolio. As crop protection products are being phased out and pressure on profitability increases, the demand for intelligent, data-driven spraying technology continues to grow.

Sales Manager Rob Baken:
“With WEED-IT, we add high-tech ‘Smart Spraying’ to our portfolio. Thanks to real-time Green-on-Green detection and PWM control, it is automatically determined per plant where and how much to spray. This makes it possible to drastically reduce input use without compromising effectiveness.

Rometron provides proven detection technology; we ensure it works in practice. By combining high-tech innovation with real-world application, we deliver a solution that adds immediate value for growers, contractors and manufacturers.”

Collaboration with Kamps de Wild continues

Since 2025, Rometron has been working in the Netherlands with Kamps de Wild, importer of Amazone sprayers, where WEED-IT is offered as an option. This collaboration will continue within the new distribution structure with Agrometius.

About Rometron

Rometron is the parent company of WEED-IT precision spraying. This technology can reduce crop protection input by up to 95% by using sensors to detect weeds and spray only where necessary. WEED-IT has been in use for more than twenty years and is applied worldwide, including in Australia, the United States, Canada, South Africa, Argentina and Brazil. Sales and support are managed from the Netherlands.

More information: 
weed-it.com

About Agrometius

Agrometius helps growers and contractors work smarter in the field using data and technology. As a brand-independent partner, the company combines hardware, software and agronomy into practical solutions that are not only delivered but also implemented to ensure real returns in the field. With a team of over 60 specialists, Agrometius provides a single point of contact for precision agriculture in practice.
More information:
www.agrometius.com

About Kamps de Wild

Kamps de Wild has been active in the agricultural sector since 1919, combining agricultural machinery with service and local presence. The company is the exclusive distributor and dealer in the Netherlands for brands such as CLAAS, AMAZONE, BERGMANN and Startec, with ten branches and a nationwide dealer network.

More information:
www.kampsdewild.nl

Read more about our precision agriculture solutions.

Do you want to use fewer inputs while still effectively controlling weeds? With WEED-IT precision spraying, you work more precisely, reduce costs, and better meet sustainability goals in the Netherlands.