Rometron and Croplands announce transition of WEED-IT distribution in Canada,
Steenderen, The Netherlands – Adelaide, Australia 16-11-2024] – Rometron and Croplands are pleased to announce that, effective January 1, 2025, Rometron will be resuming direct distribution of its WEED-IT precision spraying technology across Canada. This transition, made in full partnership between Rometron and Croplands, will ensure Canadian farmers experience uninterrupted access to WEED-IT products, backed by strong local support and seamless service.
The decision to shift distribution responsibilities aligns with the shared commitment of both Rometron and Croplands to support Canadian farmers with the highest quality products, service, and expertise. Croplands, which has played a vital role in expanding WEED-IT’s presence in Canada, will work closely with Rometron to ensure a smooth handover that maintains the level of support farmers expect.
Roel de Jonge said. “We’re grateful for Croplands’ partnership and dedication to making the Canadian market a success for WEED-IT over the past four years and will ensure the changeover is smooth and efficient for our Canadian customers.”
Croplands will continue to support the transition by providing ongoing assistance and expertise as Rometron takes on full distribution, sales, and customer support. This collaborative approach will benefit farmers by combining Rometron’s direct product knowledge and technical resources with Croplands’ established market relationships and customer service network.
“Both Croplands and Rometron are committed to making sure farmers experience no disruption during this transition,” added Jeremy Rennick. “This handover strengthens our mutual dedication to Canadian agriculture and ensures WEED-IT users continue to receive the best in product access and service.”
WEED-IT’s advanced optical spot spraying system uses sensors to detect and target individual weeds, applying herbicides only where necessary using a unique liquid delivery system. This technology supports sustainable farming by reducing chemical use, conserving soil moisture, and reducing operational costs.
For further details on the transition and WEED-IT product support, farmers are encouraged to reach out to either Rometron or Croplands.
Joris Horstink, international sales manager, Rometron – joris@rometron.nl Jeremy Rennick, Croplands –